Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition and services, dedicated to one purpose: A Better World for Pets. With industry-leading data and analytics capabilities, a $100M venture fund and pioneering startup accelerator program, unique set of technology businesses like Whistle and Wisdom Health, Kinship is building the first-of-its-kind coalition of partners to transform the future of pet care. Īdvances in science, technology, health and nutrition offer an opportunity to transform the $100B+ pet care industry. By unlocking the secrets of their dog or cat’s DNA, owners and veterinarians can work together to tailor wellness programs that fit the one-of-a-kind needs of their unique pet. For more than a decade, Wisdom Health has researched and developed state-of-the-art genetic tests for companion animals, revolutionizing personalized pet care. Wisdom Health’s mission is facilitating responsible pet care by enhancing the well-being and relationship between pets, pet owners, breeders, shelters and veterinarians through valuable insights into pets as individuals. ![]() Wisdom Health is part of Kinship, a division of Mars Petcare focused on realizing a new vision for the future of pet care by making tech and data breakthroughs possible.
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